As pioneers, the Salt Spring Coffee team is continually looking for ways to innovate, and with the help of creative partners at Exhibit A: Design Group and our friends at French Paper Co., we’ve been busily brainstorming ways to tell our story better in the cafés that serve our coffee.
A picture is worth a thousand words, and a handcrafted silk screen picture is no exception. Our limited edition series of handcrafted posters are finding their way into many of the cafés that serve our coffee, and they’re a testament to our company’s mission and values: quality, origin, sustainability and pioneering. They also speak to the story of our founders, partners and products. Next time you’re about to indulge in that morning fix of Sumatra at your favourite café, we hope you’ll also enjoy learning a bit more about us and our commitment to bringing you the best cup.
The first poster in the series features our common tagline, “Experience Coffee at the Peak of its Powers”, which is what we believe to be the outcome of establishing Fair to Farmer direct relationships with outstanding coffee growers, performing the perfect roast, and exceptional barista expertise.
At Salt Spring Coffee, we’re devoted to our roots, and the second poster in the series tells of our history. It also introduces our founders, Mickey and Robbyn, who started the company on Salt Spring Island as part of their long-time passion and interest in both sustainable farming practices and great coffee.
The third poster in our series showcases a few of our longstanding single roasts and blended coffees, including Peru, Blue Heron, Sumatra, French Roast and Metta Espresso, all of which are certified organic, fair to farmer and roasted in small batches for consistency and quality control.
The fourth poster in the series features one of our longest direct trade partners, Byron Corrales, who shares the same Pioneering Spirit that our company embodies, along with a passion for growing the best beans.
A bit about how these posters came to life (and a big thanks to our partners at Exhibit A: Design Group and French Paper Co.):
French Paper Co., a family-owned company spanning 6 generations, has been manufacturing for over 140 years, and is one of the last independent mills in the U.S. They were a perfect partner for us in this project, since they too are pioneers in their industry of recycled paper manufacturing. They don’t use petroleum products and they also generate their own clean, renewable energy with hydroelectric generators. For this project, our posters were printed on 100lb cover stock that’s 100% recycled, 30% PCW, and produced using 100% hydropower.
Salt Spring Coffee takes great pride in quality and handcrafting, and the versatile nature of silk screen printing lended itself well to this. For pop art enthusiasts, it’s interesting to note that the silk screen process was made popular by Andy Warhol, particularly in his iconic depictions of Marilyn Monroe. Silk screen printing can be used on fabric, metals, glass, paper and cardboard, and we took it one step further to ensure that our posters were silk screened entirely by hand. Using a stencil process, the design was superimposed on a fine mesh screen. A squeegee was then run over the length of the screen, forcing colour through the areas not covered by the stencil. And, as the French might say…voilà!
We hope you enjoy seeing these posters just as much as we enjoyed creating them.
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