We’re celebrating our commitment to a sustainable, healthy planet by fundraising for Canopy, an award winning organization dedicated to protecting the world’s ancient and endangered forests.
The fundraiser, named after our Canopy Bird coffee blend, got its name from the close, interdependent relationship between canopy forests, migratory birds and coffee farming. Each year, these canopy birds return to the tropics from North America to nest in the canopies of tropical shade forests, right above where the arabica coffee plants grow.
Our connection to Canopy, and the important conservation work they do, is through our 1% For the Planet Membership. 1% for the Planet is a global movement of companies donating at least one per cent of their annual revenues to environmental organizations worldwide.
In conserving forests and celebrating the effect they have on all of our lives, our Canopy Bird campaign goes past the basic fundraiser to inspire your day to day life to be conscious of our daily habits’ impact on the planet. Sounds intimidating? Don’t you worry. We’ve created a 21 Day Challenge filled with simple, fun and uplifting steps you can take to live a life that’s easy on the birds (and your wallet, heart and family!).
We invite you buy some coffee , visit canopybird.com, use #canopybird, and take our 21-day action challenge…. and by all means spread the word.