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Coffee Creation Series I Roasting and Tasting Coffee

  • Travelogue

Travelling to up-and-coming coffee markets gives us the chance to discover beautiful, untapped seasonal coffee firsthand.

It also lets us develop personal relationships with coffee farmers and co-ops — one of the key pieces of our direct-trade model. On a sourcing trip, we can sample and taste anywhere between five to 40 coffees in a single day.

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