A full-sensory experience
Who doesn’t love the aroma of freshly brewed coffee? Or watching the slow swirl of steam as it rises from your cup? But pause just for a moment. Are you able to make out the coffee’s tasting notes?
HOW TO CUP JOE
The New York Times’ Cupping Joe video explains the practice of coffee cupping.
Coffee cupping assists coffee enthusiasts to qualify their sensory experience and break that experience down in order to analyze what is happening in the coffee. The result is the ability to truly understand the intricacies and subtleties of taste.
Whether you’re a life long coffee enthusiast or an eager novice, cupping sessions help you compare and learn about coffee from all over the world.
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